Edition 1
Welcome
Welcome to the latest edition of Sport in Focus
Fulham Football Club
The Power of the People
Bath Rugby Club
From "The Turf" to "The 22"
AEG O2 Arena
On Top of the World
Lords Cricket Ground
A Recipe for Success...
Sports & Leisure Contacts
Representative Assignments
About Portfolio
About PSD
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Welcome to the latest edition of Sport in Focus
featuring a collection of articles from across the world of Sport. The business of Sport continues to be a rapidly changing landscape increasing the need for exceptional executives and senior management to deliver consistent growth and to meet the needs of both consumers and commercial partners.
We are delighted to have such an impressive list of contributors and are extremely grateful to each of them for their time and effort in writing these pieces and indeed sharing their thoughts and providing an interesting insight in to their respective organisations.
Portfolio specialises in executive and senior management recruitment within the sports, leisure and hospitality sectors working in partnership with an ever increasing number of high profile professional Clubs, Stadia/Venues, Associations and Governing Bodies, see
Representative Assignments
.
All of our consultants have expert knowledge and extensive networks delivering outstanding results and exceptional levels of service to Clients and Candidates. I would therefore also like to use this issue to put the spotlight on this committed and knowledgeable team - see
Sports and Leisure Contacts
- within both Portfolio and PSD who have developed an enviable track record of success at Executive, Operational and Functional level.
I very much hope you enjoy reading the articles and if you require any further information or indeed have any feedback, please do let me know.
Kit Taylor
Tel: +44 (0)207 108 1010
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The Power of the People
Robert Ordever, People Development Director at Fulham, discusses how a major success story is developing off the field at Fulham Football Club through the introduction of values centric working and the ongoing drive to increase employee engagement and attract the very best talent into the business.
What are the "Club's Values"?
Our Values are simply the things that are most important to us. They are clearly defined. Firstly we look to be
Pioneers
, driving forward; unafraid to be the benchmark and to try something new. We also seek to be
Open and Inclusive
in every sense, including the way we work with each other. Breaking down internal barriers and greater interdepartmental working has sparked some fantastic new ideas from employees who may not have ordinarily had the chance to get involved.
Service Excellence
is next and this is perhaps the most simple to understand but the toughest to achieve. Pushing the standards in everything we do. Being
Confident Custodians
is extremely important to us and particularly to our Chairman. This is about putting the supporters at the heart of everything we do. Everyone at the Club has a responsibility to those whose lives are touched by what we do. Our duty is to leave a lasting legacy for the generations of Fulham fans who will stand by our Club long after our time here. Finally, we need to be
Action Orientated
. Football moves quickly and we must too. A sense of urgency and a desire to get things done is key for all of us.
How have these been communicated throughout the Club and why have they have been so successful?
Perhaps the most important aspect of becoming values centric is ensuring people have a chance to be as involved as possible in establishing the Values from the outset. Our Values are not new things we have never tried before. They do not come from a text book or a dictate from the Board. They are the result of a process where all employees were invited to share their thoughts on what makes our Club unique, what sets us apart from other Clubs and what we need to be focused on if we are to succeed in the future. When the final Values were communicated to the business, most employees will have recognised their input and ideas in much of what was being presented. It is working because it is not complicated; it is simply a collective commitment to a way of working.
Employee engagement is very much at the top of your agenda. How are you improving this and what have been the major benefits?
Employee engagement is being talked about a lot at the moment, particularly in the HR press.
In my view, it is a common sense approach to ensuring everyone at our Club feels a part of the journey we are on. That means ensuring people understand the business objectives, understand their role in achieving these and recognising those who achieve their goals with a truly values centric approach.
The last few seasons have seen a fantastic turnaround for the Club. We must ensure that we celebrate together, and, at times reflect together. Most importantly we must ensure that everyone at the Club understands their responsibility in shaping Fulham’s future and making history.
Finally, from the nail-biting finish to the 2007/2008 season to the qualification into the UEFA Europa League for 2009/2010, what has been your greatest memory at Fulham?
On a personal note, I would have to say that one of my greatest memories was the sense of sheer elation when the final whistle was blown at Fratton Park at the end of the 2007/8 season, where a goal in the last 15 minutes sealed another year in the Premier League (and what a year it turned out to be!). An incredibly emotional day for everyone involved with the Club and one which is hard to put into words.
Since then, our Manager, Roy Hodgson, has taken us to our best ever league finish, brought us some fantastic European experiences and we continue to go from strength to strength. Even after this seasons magnificent results, including beating Manchester United 3-0, dramatically winning against Juventus 4-1 and of course booking our place at the UEFA Europa League Final, I have a feeling my greatest memory at Fulham Football Club is still to come.
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From "The Turf" to "The 22"
Nick Blofeld, Chief Executive of Bath Rugby Club discusses his move from Epsom Downs racecourse and his plans for the development of a new stadium at the famous west country Club.
Bath Rugby Club is synonymous with The Recreation Ground so what are the key drivers behind the new development?
The key issues for us are creating a long term sustainable business model for the club. The Rec is a fabulous location, but it has its challenges in terms of developing a state of the art stadium for the 21st century. We have eked out capacity to 11,700 and may be able to squeeze in a few more. But if you look at Leicester, they are already at 24,500 and planning 31,000.
If we are to remain competitive, and be consistently competing and beating the top teams in England and Europe we need a bigger capacity to generate more revenue for the club.
We are doing all of the business modelling now and are looking at at least 20,000 capacity and to provide appropriate facilities for all our spectators.
From a redevelopment perspective, how similar are the challenges you are currently facing to those at Epsom?
There are a lot of echoes in that Epsom was very high profile, in a green belt and also governed by an Act of Parliament but managed by the Conservators. The Rec is under the auspices of the Charity Commission and also reliant on a large temporary infrastructure, which was the case at the Derby.
The supporters and the community in Bath are far more engaged and passionate about the club and its future than some of the Epsom residents. But we have and had huge support from the council in both locations.
Both projects involved dramatically improving the facilities for the supporters as both have become very dated and no longer meet the required standards.
With a limited number of home matches per season, how are you planning to utilise the Stadium "outside" of rugby?
I think in any stadium redevelopment, it has to be a broader leisure offering. In an ideal world, we should be able to use the space available on match days equally as effectively for other events than non-match days. At Epsom, we did over 500 events per year outside of racing and with the demand for good space for events in Bath, there is a similar opportunity here.
There is significant demand for space to host larger events such as a dinner for 200. At the moment you would have to go the Bristol. To have a hotel as part of the redevelopment would be great, but there are clearly limitations on what is available in the heart of a historic city.
With an ever increasing number of spectators and television broadcasting, how do you plan to increase sponsorship and other commercial revenues within the Club?
The amount of interest in rugby is very encouraging. We are frequently sold out at the Rec, without putting too much effort into our marketing campaigns. So I think there is scope clearly to increase the number of spectators, hence our requirement for a much larger stadium. I think the Bath Rugby brand can stretch much further and I think it is genuinely national and even international and we will be looking for sponsors with a higher profile and hopefully bigger budgets!
We also think there are a number of other partners we could introduce to make better use of our branding and database opportunities.
One of the key challenges is to consistently grow that database over the next few years, so we have a much bigger potential audience to attract regularly to the new stadium.
And as discussed earlier, there is obviously potential on non-match days and once again there are similarities with Epsom, as we created post race concerts and could host music events in the new venue as well.
Finally with the next Rugby World Cup just over a year away, who do you predict will contest the final?
I think England still have a lot of potential, but they have to realise it quite quickly and I have a sneaking suspicion that the Aussies might just come good again at the right time. But, I am hoping our stadium will be ready for the next one!
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On Top of the World
The O2 is THE venue. Since its opening in 2007 it has taken the music world by storm, hosted a number of high profile sporting events and has been chosen as a venue for the London 2012 Olympics. In 2009 the O2 cemented itself as the number one music venue on the planet with a staggering 2,349,252 tickets sold and 2010 is already looking like another blockbuster year. Sport in Focus meets Steve Brice, Business Operations Director, to discuss the venue's enormous worldwide success, his secrets for outstanding service and the build up to London 2012.
In 2009 the O2 sold 75% more tickets than any other venue worldwide - this is a fairly staggering statistic so what is the secret of your success?
Since opening two and a half years ago The O2 has firmly established itself as the world’s best music, sport and entertainment venue. With unrivalled state of the art facilities and first rate customer service, AEG have created a destination which is loved by both the public and the artists who perform there. We always go out to actively seek the best content which results in us having unique world-class content like the ATP World Tour Finals and music residencies from the likes of Prince, Spice Girls, Britney and this summer, Bon Jovi.
Delivering a world class visitor experience across all areas of the venue is key - how do you monitor and continually look to improve the customer journey?
We aim to make everyone’s visit to The O2 an unforgettable one for all the right reasons. Customer service is at the heart of everything we do. This can be anything from ensuring our customers know the best route to get to the venue, to our staff asking them if they are having a good night, to state of the art facilities like world-class acoustics and comfy seats with drinks holders. All our staff, whatever their position in the company, go through the same induction day to learn about the company and its values. Our security staff all have a customer service background – this might not sound radical but it ensures a great customer experience for our visitors.
With the O2 being used as an Olympic venue for Basketball and Gymnastics, what are the key challenges that lie ahead?
We’ve had good practice. Last year saw The O2 host two major sporting events for the first time – The World Gymnastic Championships and the Barclays ATP World Tour Finals – both took years of planning and lots of hard work. The same will apply to London 2012. Luckily AEG’s background is sport so as a company we are fully prepared to operate high profile sporting events. Our challenge will be to deliver the very best event that proves to all Olympic spectators what a fantastic facility we have at The O2.
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A Recipe for Success...
Stephen Smith, Head Chef at Lords, outlines the secret of success through self operation at the home of Cricket and provides an insight in to the hospitality at last years World Cup and Ashes series and forthcoming challenges of T/20 and London 2012.
MCC Hospitality has been growing year on year, what is the secret of your success?
Food provenance and quality has been key to our business. We now purchase 50% of our produce direct from English farmers and with a turnover of over £11million last year, increasing from £5 million just over 4 years ago, we have been able to build strong partnerships with farmers and growers.
The growth has enabled us to reinvest profits back into the business and being self financing, it has given us the flexibility to meet the changing markets and client requirements. Over the last three years, we have been fortunate to invest in new standalone kitchens and dining rooms in spare areas of the ground enabling us to expand the match and non match day dining offer.
We were also fortunate to host the Ashes and the World Cup T/20 and with England losing their first match to Holland, the media exposure which followed created further bookings in the less high profile matches. This was good for the game of cricket in the long run, as MCC is self financing and all profits from gate receipts and hospitality are re-invested back at grass roots level.
How has your role changed in this period?
Initially our drive was to ensure the core product was in place, giving the business the platform to expand. I have recruited eight apprentices, to give young chefs the opportunity that I had and all of whom grown within our business - two have moved in to front of house managerial roles and the remaining six at various stages of our own NVQ training course. Moreover, with the business being quiet in the first few months of this year, two of them went with the senior members of our brigade to work at the Australia v Pakistan, Test Match in Tasmania.
What are the highlights for the forthcoming Season?
With a capacity of 32,000 we will be have three test matches this year and our first "neutral" match where Pakistan will be hosting Australia. With nearly all 5,100 corporate packages sold, we will be catering through 16 kitchens with a team of 80 chefs. The T20 has been a huge success for cricket and we are hoping to increase this year's attendances for Middlesex from an average of 17,000 last year.
Our main focus for 2010 will be the opening of our new Champagne and Seafood Bar in the Harris Gardens at the entrance to the ground and we have been working closely with a family owned business based by the oyster beds in Essex, ensuring that we get the quality of produce you would associate with Lords.
We will be hosting Archery for the Olympics in 2012 and whilst details are to be finalised, we are all excited that we will be part of this once in a lifetime event.
What is your funniest moment?
At the World Cup T/20 I was on route to one of the restaurants and had sat down in a spare seat at the start of a new over. Mark Ramprakash hits a incredible six which is heading for me at the top of the Grandstand and the TV screen in the ground follows the ball rapidly descending on a lonely Chef sitting with his whites and this large upright hat on. Despite the cheers getting louder and louder, I had some explaining to do to my brigade as unfortunately I did not catch the ball!
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Kit Taylor
Divisional Managing Director
Portfolio
Kit has gained extensive experience within the sport, leisure and hospitality sectors over the past 20 years. He joined Portfolio in 2002 and has gained significant market knowledge and an extensive personal network within Sport. Having personally completed a wide range of executive and senior assignments on behalf of a number of high profile organisations including Premiership Football Clubs, Rugby Clubs, Racecourses and Governing Bodies, Kit is extremely well positioned to support all Clients and Candidates across these dynamic markets.
Leshia Hawkins
Principal Consultant
Portfolio
Leshia has gained significant recruitment experience with the Sports and Entertainment sectors focusing on a wide range of senior management and executive appointments. Her specialist areas encompass both national and global Rights Holders, Governing Bodies, Clubs and Venues as well as established and expanding Brands and Agencies. A Durham University graduate in Modern Languages, Leshia represented British Universities at Women’s Cricket and is a former Yorkshire Golf Champion.
Sam Boon
Principal Consultant - Catering and Events
Portfolio
Sam joined Portfolio in 2005 to specialise in Food and Beverage and Retail led roles within the stadia, commercial venues and events sectors. Working in partnership with venue operators and multi-national external catering contractors, with over 12 years experience in similar operational roles herself, Sam has an excellent level of knowledge and understanding of client needs within this dynamic sector.
Simon Cooksley
Principal Consultant - Chefs
Portfolio
Simon specialises in Executive Chefs, Chef Managers and other senior culinary appointments. His knowledge, experience and extensive networks have enabled him to source experts to meet the wide ranging needs of all sporting organisations including dietary and nutritional programmes for players and athletes and event catering for corporate hospitality and match day events. Simon joined Portfolio in 2006 having previously worked in the hotel, Corporate Dining and independent catering sectors.
Deborah Reynolds
Senior Consultant - Sales and Marketing
Portfolio
Deborah graduated with a Bsc (Hons) in Sports Science and Leisure Management and after 10 years management experience within the Leisure and Hospitality sector, joined Portfolio in 2006. Her recruitment focus is to middle to senior Sales and Marketing professionals into Licensed Retail, Leisure, Entertainment and Commerical Venues.
Andrew Hallam
Business Manager - Finance
PSD
Andrew focuses on senior finance and executive positions in international sport and leisure. As part of the well-established Portfolio and PSD Sports and Leisure Division, he specialises in finance searches for Sports Federations, Clubs and Associations and providing recruitment solutions to businesses involved in international sports events. Andrew joined the PSD Group over in 2006 and prior to this he had ten years experience with another large recruitment business sourcing senior finance executives into the C&I sector.
Mur Snook
Business Director - IT & e-Commerce
PSD
Mur Snook is a Business Director in the Sports and Leisure Division focusing on senior Technology and e-Commerce positions. As part of the well established Portfolio and PSD Sports practice, she specialises in recruiting for clubs and associations and providing recruitment solutions to businesses including International sports organisations. Mur has worked with the PSD group for over 15 years. More recently her work has had much more of an e-Commerce focus recruiting key individuals to develop full web solutions and online membership systems.
A selection of assignments previously undertaken include:
Finance Director
Fulham FC
Business Operations Director
The O2
Chief Executive
Ritz Club
Head of Hospitality
Arsenal FC
Chief Executive
Hong Kong Golf Association
Sales Director
Newmarket Racecourse
CRM Manager
West Ham United FC
Head of Business Operations
Fulham FC
Chief Executive
Roehampton Club
Executive Director
Newcastle Racecourse
Commercial Director
Woburn Enterprises
Head of Sales
Twickenham Experience
Executive Director
Ricoh Arena
Head of Catering
Leicester Tigers
Head of Retail
Wembley and Emirates Stadiums
General Manager
Chepstow Racecourse
Sales Director
Sandown Park Racecourse
Kit Taylor
Divisional Managing Director
Portfolio
Kit has gained extensive experience within the sport, leisure and hospitality sectors over the past 20 years. He joined Portfolio in 2002 and with significant market knowledge, personal networks and high profile successes within executive and senior management recruitment, Kit and his team are extremely well positioned to support all Clients and Candidates across these dynamic markets.
Robert Ordever
People Development Director
Fulham Football Club
Football is quite different in so many ways to the luxury retail background that Robert trained in, but his principles of commerciality, hard work and simply getting the best from people, are key to any organisation. Extremely service driven, Robert's real passion is working hand in hand with the business to drive the Craven Cottage match day experience to be consistently one of the best in the Premier League.
Nick Blofeld
Chief Executive
Bath RFC
Sport, and in particular rugby, runs through the blood of Nick Blofeld, having played for Loughborough University, Richmond, Henley and the Combined Services. However, a marketing, sponsorship and commercial background took him into the world of horse racing where he helped see through the recent redevelopment of Epsom Downs Racecourse - a £38m project incorporating a new grandstand, entrance pavilion and hotel - which made him a good signing for Bath Rugby as they plot the resurgence of a leading international rugby brand.
Steve Brice
Business Operations Director
O2 Arena
Steve Brice is a name synonymous with high profile venues, his career to date encompassing roles with Jockey Club Racecourses, Arsenal Football Club and now the O2. Passionate about the delivery of a "world class" customer journey, having headed up the highly successful mobilisation of the Corporate Hospitality function from Highbury to the Emirates Stadium, he now has a major role in ensuring that every visitor to the 02 enjoys an experience to remember.
Stephen Smith
Head Chef
Lords Cricket Ground
Stephen returned to Lords in 2006, having commenced his career at the MCC as a apprentice chef, before gaining excellent experience under the guidance of Gary Rhodes, Marco Pierre White and Conran restaurants. Stephen's father was the milkman for the ground and a complementary ticket cemented his love of the game and Lords, he is a regular visitor to the Oval and is, in his own words, "in his perfect job".